Small Business Website Essentials
I believe that if you spoke with just about any business owner they will tell you, building a new website is about the last thing they ever want to do.
I know for a fact if you spoke to a web design company they will tell you that business owners don’t have a clue on how a website should look and feel.
We thought we would give everyone a better idea of what it takes to have a good business website.
To be able to properly do this, one of the first things everyone needs to realize is a website isn’t for the business, it is for the PUBLIC. It is there to enlighten them on the business and how that business can help the PUBLIC solve their problems.
- Display what clients your business services (this is to ensure that a person knows he came to the right website).
- Display the problems your clientele run into (the reason a person is coming to your website is due to having a problem or needing information your business hopefully can solve).
- Highlight how your business solves these problems (present the solution).
- Highlight your unique selling proposition (why should a potential customer/client choose your business over that of your competitors).
- The ability to acquire the identity of those who come to your website (to be able to further remarket to potential clients).
- Contact Information should be displayed in such a way to be easily seen on every possible page.
- Ensure that you give clear and product descriptions and you always keep the information up to date.
- Make sure that you have quick links to all your social media profiles
- Use video whenever possible as it will help conversions
- Ensure your website is built with responsive design (meaning it will look good on desktop and mobile, regardless of the device it is being looked at on).
- Ensure that you build the website so that it is FAST.
Hopefully these essentials will help your next website project run a little smoother.
Websites are important. They are the foundation of every digital marketing strategy and need to be done properly to ensure conversions can occur on the website.
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