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More of Our Recent Articles

Reducing Your Website Bounce Rate

Reducing Your Website Bounce Rate

A website is the foundation of any digital marketing. A website’s bounce rate is a statistic that shows the percentage of people who land on one page of your website and then leave without visiting any other page of your website. If a person bounces off your website,...

Paid Advertising vs Search Engine Optimization

Paid Advertising vs Search Engine Optimization

Last week we were speaking with a local business owner as he decided on his marketing budget. His local business is new in this area and he asked me where he should allocate more of his resources, “Digital Paid Advertising or Search Engine Optimization”? This is a...

New Small Business Marketing Essentials

New Small Business Marketing Essentials

New local businesses open daily. Actually 1,643 new businesses open each and every day and over 600,000 each and every year. New business owners are driven by passion to accomplish their dreams. They are driven by a need to succeed. This drive is what keeps most small...

How E-Commerce can Help Local Businesses

How E-Commerce can Help Local Businesses

There is no doubt that this past year has wreaked havoc on local businesses. Local businesses have been looking for any solution to help them keep their business up and running and their staff employed. Local businesses generally rely on heavy foot traffic to keep...

The Importance of Branding

The Importance of Branding

As marketing professionals, we get asked this question all the time: "What are the most important aspects of digital marketing?" Generally we give ourselves a small chuckle. Just look at the amount of information on our website, all 100% necessary for digital...

Understanding Your Clients

Understanding Your Clients

There is a lot of money that gets invested into marketing each and every year. Unfortunately, all this money being spent on marketing isn’t always effective. This is especially true for local and small businesses. It is not for the lack of trying, but more a lack of...

Why Does Content Marketing Work?

Why Does Content Marketing Work?

Content marketing has been branded as THE thing to do if you are a business. It is the next phase in the evolution of marketing and it is a new discovery that has revolutionized the entire marketing industry. If you check Hubspot, Marketo, InfusionSoft, Act-On and...

Do Marketing Funnels Work for Small or Local Businesses?

Do Marketing Funnels Work for Small or Local Businesses?

If you have looked into anything related to marketing in the last few years, then I am sure you have run across the term “marketing funnel”. Marketing funnels have been made to look extremely complicated; arrows going a million different directions, accompanied by...

Has the Advent of the Internet Destroyed  the Subject of Marketing

Has the Advent of the Internet Destroyed the Subject of Marketing

I think most people will look at the title of this article and scratch their head. So, let me clarify my statement. In general, digital marketing is a very lucrative industry. Close to 120 billion was spent in 2020. So how could the internet have possibly destroyed...