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Do Marketing Funnels Work for Small or Local Businesses?

Do Marketing Funnels Work for Small or Local Businesses? If you have looked into anything related to marketing in the last few years, then I am sure you have run across the term “marketing funnel”. Marketing funnels have been made to look extremely complicated; arrows...

Has the Advent of the Internet Destroyed the Subject of Marketing

Has the Advent of the Internet Destroyed the Subject of Marketing I think most people will look at the title of this article and scratch their head. So, let me clarify my statement. In general, digital marketing is a very lucrative industry. Close to 120 billion was...

How to Use Google Tag Manager

How to Use Google Tag Manager Understanding how to use Google Tag Manager can actually make one’s life easier. In a previous article we showed you how to set up a Google Tag Manager account. In this article we are going to walk you through how to use Google Tag...

Google Tag Manager: How-To Guide

Google Tag Manager: How-To Guide If you work in marketing, the Google Tag Manager can be one of your best friends, especially if you don’t know how to code a website. Google is all about increasing the user’s experience. Therefore every product that they release...

Setting up Analytics for your Website

Setting up Analytics for your Website If you have spent anytime at all dealing with marketing for a business, you have felt the pressure of presenting ROI numbers for management. Marketing is an all exclusive subject that effectives every aspect of a business, but...

Are You Creating the Correct Content?

Are You Creating the Correct Content? Digital marketing is all about content. Any marketing company worth its name knows this to be the case. Marketing Directors the world over give themselves grey hair on a daily basis trying to figure out what content they are going...