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Saving Time and Money: Social Media

Saving Time and Money: Social Media EVERY search engine crawls your social media accounts looking to see if they can find new content every time it crawls your page. First let me address the Elephant in the Room. Is Social Media Important to small businesses? Does the...

Saving Time and Money: Reputation Management

Saving Time and Money: Reputation Management The entire buying process has drastically changed over the last decade. A brand is no longer in direct control of the public perception of their product, service or business. I don’t know about you, but I think small...

Saving Time and Money: Listings and Reviews

Saving Time and Money: Listings and Reviews 20% of small businesses fail within their first year, 30% of small businesses fail within their second year, 50% of small businesses fail within five years and 70% of small businesses fail within 10 years. I deal with Local...

The Customer Journey – More than just a Marketing Funnel

The Customer Journey – More than just a Marketing Funnel If you are new to the marketing business, you may have heard of the terms “customer journey” and “marketing funnel” and thought that they could be used interchangeably. Yes, they comprise similar ideas,...

What is Customer Advocacy?

What is Customer Advocacy? The role that loyal customers can play through their advocacy is a marketing factor that continues to increase in importance. Customer Advocacy Plays a Role in Achieving Favorable Marketing Results Your technology company works hard to...

How to get Conversions with a Marketing Strategy

How to get Conversions with a Marketing Strategy Conversions represent one of the most important interactions that your technology company has with existing and potential customers. Conversion Represents One of the Most Important Customer Journey Elements When...