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How Do You Respond to Negative Reviews?

How Do You Respond to Negative Reviews?

Reviews are important. As a business owner you know that, but at the same time you don’t want a few negative reviews to tarnish your business.  As a marketer dealing with businesses 24/7 the number 1 reason why business owners don’t push reviews is “They don’t want to...

Local Business – Why Your Listings Must Be Accurate

Local Business – Why Your Listings Must Be Accurate

Many local businesses have physical locations where potential customers or existing customers can enter and get a service or product. For these businesses, the only reason they even have an online presence is for new potential customers to find them and enter their...

How to Use Google Tag Manager

How to Use Google Tag Manager

Understanding how to use Google Tag Manager can actually make one’s life easier. In a previous article we showed you how to set up a Google Tag Manager account. In this article we are going to walk you through how to use Google Tag Manager. Tags are small pieces of...

Google Tag Manager: How-To Guide

Google Tag Manager: How-To Guide

If you work in marketing, the Google Tag Manager can be one of your best friends, especially if you don’t know how to code a website. Google is all about increasing the user's experience. Therefore every product that they release to their users, they do everything...

Setting up Analytics for your Website

Setting up Analytics for your Website

If you have spent anytime at all dealing with marketing for a business, you have felt the pressure of presenting ROI numbers for management. Marketing is an all exclusive subject that effectives every aspect of a business, but when a business is spending hundreds,...

Are You Creating the Correct Content?

Are You Creating the Correct Content?

Digital marketing is all about content. Any marketing company worth its name knows this to be the case. Marketing Directors the world over give themselves grey hair on a daily basis trying to figure out what content they are going to get done today. I feel for these...

Google’s RankBrain: What You Need to Know

Google’s RankBrain: What You Need to Know

Until the day someone builds up a company to rival Google, Google will continue to be the standard for Search Engine Optimization. That is why marketing companies dedicate thousands of hours each month working on coming up with more and better ways to accomplish their...

Marketing Strategy Vs Marketing Plan

Marketing Strategy Vs Marketing Plan

The terms marketing strategy and marketing plan get thrown around with wild abandon. People seem to have the misconception that they mean similar things or that they are interchangeable. In this article we are going to define the meaning of both Marketing Strategy and...

Competitive Gap Analysis: How-to Guide

Competitive Gap Analysis: How-to Guide

Content marketing, how to out create the content of your competitors. It is the new game that all businesses with a pulse are trying to accomplish. I was meeting with a client just last month. This client was in the home roofing business. He informed me that there was...